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1. The current situation of China's automotive filter market

1. Market size and sales channels

At present, the scale of China's automotive filter market has reached the level of tens of billions of yuan, and it is expected to continue to expand in the future.With the modernization of automobiles, the auto parts market has become more and more systematic and specialized.At the same time, domestic car owners' attention to auto parts and car maintenance has also been increasing, which has made the sales channels of the auto filter market more mature.In addition to traditional channels such as car 4S stores, repair shops, and parts manufacturers, e-commerce platforms (such as Taobao, Pinduoduo, Jingdong, etc.) have gradually become one of the main channels for car filter sales.With the development and application of image recognition, speech recognition and other technologies, future automobile sales and after-sales service will also be more intelligent and automated, and the automobile filter market will also show a broader space for development.

2. Market brand and product quality

There are about 1,000 companies in China's automotive filter industry. Among them, the well-known brands are Leopard King, Phoenix, Wrigley, Haiye, etc. The competition between these brands is extremely fierce.At present, the market share of domestic brands has reached more than 85%.At the same time, the attention to the brand awareness, quality priority, and effect evaluation of automotive filters is also getting higher and higher.

3. Development momentum and market development prospects

In the development of recent years, China's automotive filter market has shown a good momentum of development.In particular, in recent years, with the increase of car ownership, the development in the field of maintenance has been particularly rapid, which has further promoted the development of the automotive filter market.At the same time, the continuous improvement of car owners' awareness of air quality and environmental protection, coupled with the strengthening of national environmental protection policies and emission standards, has also brought new opportunities to the rapid development of the automotive filter market.

2. The future development direction of China's automotive filter industry

1. The trend of market competition

China's automotive filter industry has developed into an industry with a complete industrial chain.In the future, it will continue to integrate and optimize into the industry, and large companies will be more likely to occupy market share.In addition, the market competition between local brands, imported brands, and related foreign-funded enterprises will also be further intensified.

2. The trend of technology research and development

In the future, China's automotive filter industry will focus more on technology research and development, improving product quality and performance.With the changes in market demand and the continuous improvement of environmental protection awareness, while meeting the new demand, enterprises will also strengthen technology research and development in environmental protection, sustainable development and green production.

3. Trends in product characteristics

With the transformation of the automotive industry to the direction of intelligence, electrification, and Internet, automobile filters will also face reshuffle and upgrading.In the future, the product characteristics of the automotive filter industry will gradually show: energy-saving, high-efficiency, intelligent, broad-spectrum, renewable and other characteristics.

3. Enterprise development strategy

1. Technological innovation

Enterprises should increase their technological innovation efforts, deepen their investment in technological research and development, improve their scientific and technological level and product quality, and produce better-quality products in order to gain an advantage in the market competition.

2. Brand building

Enterprises should strengthen brand building and brand maintenance, expand brand influence, establish a professional brand image and certification system, and enhance consumers' trust in the brand.

3. Marketing innovation

Enterprises should vigorously promote filter products, strengthen sales efforts and marketing innovation, open up new sales channels, increase product market coverage and popularity, and expand sales share.

4. Industrial chain integration

Enterprises should actively promote the integration of the industrial chain, establish a complete industrial chain system, and strengthen collaboration and cooperation with upstream and downstream enterprises of the relevant industrial chain to form a synergistic development effect of the industrial chain.

In summary, China's automotive filter industry has made great strides in terms of market size and sales channels. In the future, strategic planning around technological innovation, brand building, marketing innovation and industrial chain integration will be able to better adapt to market changes and needs, and achieve its own sustainable and healthy development.