In recent years, the rapid development of China's automobile industry has driven the market demand for auto parts. The filter industry is an example.Some forecasts show that the total market demand for automotive filters in China will increase from 390 million sets in 2006 to 570 million sets in 2010, and will reach 1.16 billion sets in 2020.
Independent brand market share is still dominant
Ge Deyi, secretary-general of the Automotive Filter Committee of the China Automobile Industry Association, said that there are more than 1,000 filter companies in China, but most of them are small enterprises. Among them, there are many small family workshop-style factories, and there are more than 30 major enterprises in the industry (included in national statistics).
The filter market competition is fierce, and there are no super-large enterprises that have formed a monopoly or near monopoly in the industry.Overall, the market share of independent brand filters still has an advantage, and Bengbu Jinwei, Ruian Xinghao, Pingyuan and other independent brand companies account for a larger market share.
With the increase of production capacity, the products of independent brand filter companies not only meet the needs of the domestic oems supporting and after-sales service markets, but also a considerable number of filters are exported to Europe, North America, the Middle East and Southeast Asia and other regions.Wang Quanfu, chief engineer of Bengbu Jinwei Filter Co., Ltd., introduced that the export volume of Bengbu filters in 2007 has reached more than 50 million.
The quality of independent brand filters has been greatly improved, but it is undeniable that the advantage lies in the cost performance.Ge Deyi said that the current price competition between independent brand filters is still very fierce.
Foreign joint venture brands seize the high-end market
Although independent brand filter companies have a certain advantage in terms of market share, multinational companies occupy an important market position and almost monopolize the supporting market for high-end vehicle filters.At present, multinational filter companies such as Mann Hummel, Mahle, Sogfi, Frega, Donaldson, and Denso have all invested in factories in our country.Ge Deyi said that there are more than 10 joint venture filter companies in China, and nearly 10 wholly foreign-owned filter companies.
The competition between these foreign brands is equally fierce.Mann Hummel from Europe entered China as early as 1996 and has established two joint ventures in Shanghai and Changchun.Li Yachao, marketing manager of Shanghai Mann Hummel Filter Co., Ltd., said that as the world's professional manufacturer of filters, Mann Hummel has always taken a high-end route in China.
After-sales market competition is more intense
The filter is a wearing part on the car and needs to be replaced regularly.Therefore, the sales of filters in the aftermarket are very large.
It is understood that the number of filter companies competing for the after-sales market is far greater than that of the supporting market, and most filter companies that specialize in the supporting market occupy a certain share in the auto parts market.Ge Deyi said that in the filter after-sales market, the brand concentration is very low, and the market share of the top five filter companies is only 15%; in the supporting market, the market share of the top five filter companies is 40%.
